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Investing is difficult, particularly achieving sustained success over the long term. The investment objective is clear: success is out-performing the defined return and risk objectives. For most strategic objectives, articulating them is far easier than their achievement. The vagaries of time and circumstance can alter the best-laid investment plans. The challenge for the investor is the consistent application of a coherent investment framework that enables the investor to define how they create value, communicate the proposition effectively, and execute the investment program. The 6A investment process connects investment planning with execution to enable effective communication of the valu